Volume agencies burn your runway through over-scoping.
We ship what matters — nothing more.
We start by cutting scope — not adding it.
The goal is to get a usable product into real users’ hands as early as possible, without committing you to decisions you may need to undo later.
We focus on the smallest version of your product that can validate assumptions, attract feedback, and move the business forward.
We built and operate the core commerce and operations platform behind The Little Loop — because its recommerce model couldn’t be built with off-the-shelf e-commerce.
As the business evolved through a major pivot and national exposure on BBC’s Dragon’s Den, the platform evolved with it. What began as a rental product is now a circular commerce system supporting resale for leading UK brands, including JoJo Maman Bébé.
Dear Founder,
Growing a software business is expensive, uncertain, and often more lonely than people admit. Most ideas don’t fail because they were bad — they fail because time, money, or momentum runs out.
If you’re reading this, you probably have a clear idea of the problem you want to solve, some capital to get started, and a lot of unanswered questions about what it will actually take to take the product to market, grow it and exit.
Product development is rarely a straight line. Plans change, assumptions get tested, and early decisions carry more weight than they seem at the time. The challenge isn’t just building something — it’s building the right thing, without burning more time and money than you can afford.
Our role is to help you navigate that uncertainty with clarity and discipline.
We don’t overbuild, and we don’t disappear when things get complicated. We focus on delivering robust, well-thought-through software that can evolve as you learn more about your users, your market, and your business. The goal is progress you can rely on — not just activity.
You don’t need to have all the answers at the start. You do need a team that takes responsibility for the technical decisions, explains trade-offs in plain language, and helps you move forward with confidence.
That’s what we do.
If you’re serious about turning an idea into a product — and doing it carefully, without unnecessary waste — we’d be glad to help.
Sincerely,
Vladimir Cvejanovic
A fellow founder
Lakeside R&D
"As a first-time founder, I needed guidance to understand what was required to get a tech product off the ground.
Vladimir and his team were clear, responsive, and generous with their time — always available to help move things forward when decisions needed to be made."
Andrew Philipson - Joba
Lakeside exists to solve real business problems, not just write code. We take responsibility for turning unclear requirements into working software, and for explaining trade-offs and decisions in plain language.
Our team focuses on understanding the problem first, then delivering only what’s needed to move the product forward — clearly, deliberately, and without unnecessary complexity.
